Most often job seekers approach the job search in terms of what needs to be done to secure that next opportunity. I’d like to challenge you for a moment and instead have you think about what you should be doing to ‘hire your next employer’. The latter approach puts you in control of your career and demonstrates strong initiative. In addition, when you focus on what you can do for the company rather than what you would like them to do for you, you will stand a much better chance of getting the employer’s attention. We all know it is an employer’s market right now so why not try a different approach.
1. Market your ROI. Companies today are only concerned with how you can help solve their immediate, short term problems. WIIFM is an acronym you must embrace. What’s in it for me, with ‘me’ being the employer. You must be able to demonstrate how you can help the company make money, save money and solve their most pressing problems. They are less concerned with what you can deliver one or two years from now.
2. Understand the employer’s needs.Research your target company to find out what their top issues are. What market opportunities are they missing or not serving well? Why are their competitors beating them to market? What needs to be done to get their costs under control? What is not getting done that is preventing them from meeting customer expectations?
3. Manage your mindset. Remember you must be in the driver’s seat to hire your next employer. This is all about attitude and is particularly important if you have been in a prolonged job search. Presenting yourself in a confident and upbeat manner will go a long way to help you garner the attention and respect you deserve. Challenges are a normal part of life and no stranger to the career management process. Reflect on your present attitude and ask yourself, ‘Would I hire me?’
As Janine Moon, Master Certified Career Coach and author of Career Ownership, says so eloquently, ‘There is only one rule: Your career belongs to you. It’s your responsibility. You better own it.’ To that I add, so go out and hire yourself your next boss! Follow us onTwitter and Facebook.