Most of us rely on LinkedIn to research companies and connect with others who can help us land our next job. While LinkedIn is an invaluable resource if you are looking to change jobs, Facebook should not be ignored, especially if your efforts to connect with decision makers on LinkedIn reaches a dead end.
Recruiter & company engagement is easier
Connecting with employers on LinkedIn can be futile, especially if you are out of their network. And, while employers may post jobs on LinkedIn, the listings are no more than job boards, making your ability to connect practically impossible unless you have a premium account. Company career pages on Facebook, on the other hand, allow job seekers to converse directly with in-house recruiters via status updates. Engagement is much higher on Facebook because employers must be accountable to their news feeds. They have no place to hide.
Research got a boost with graph search
Facebook’s graph search allows you to search across people, pages, photos and other content. For instance if you have trouble locating Marketing Communication Managers at Citrix using LinkedIn, try this same search on Facebook by going to the top of your personal page and typing in the search criteria. You can also conduct searches to locate people in your target companies. Using the search bar at the top of your personal page, type in ‘People who work for Verizon in Los Angeles’.
Build relationships via the affinity factor
Since Facebook is less about building a professional presence it allows us to go outside our professional identity and develop relationships and affinity based on shared interests and hobbies. Once friendships are developed on Facebook you have a compelling reason to connect on LinkedIn. Give it a try!
So the next time you conduct a