Twitter often gets a bad rap on a variety of fronts. Too many weird symbols and abbreviations, 140 character – limits and so on. And, while LinkedIn may be the social site of choice for most of you seeking a new job, Twitter should also be part of your on line job search strategy. We know for instance, it is not uncommon to hit a brick wall on LinkedIn when trying to connect with someone. What do you do then? Give Twitter a try.
Twitter is a network barrier buster
You can follow anyone on Twitter without an invitation. In fact, following someone on Twitter is considered flattery where doing so on LinkedIn is viewed as stalking. You know…that person who keeps viewing your profile without an invitation to connect.
Access to otherwise inaccessible decision makers
If you need to learn about key influencers or decision makers at your target companies, following their Twitter feeds can provide insight to what is trending in their organizations as well as their company culture. You might even pick up a clue about their outside interests. If you share a common interest, this opens the door for a more casual dialog.
Research tool on steroids
Try searching on Twitter using (#) hashtags to learn about topics related to an industry or company you are considering. Follow Twitter feeds of people who work at your target companies and you will learn a lot about what it is like to work there. You can also gain valuable insight as to what is going on at the company by seeing what employees are tweeting about.
Makes connecting on LinkedIn a lot easier
Maybe you have tried unsuccessfully to connect with someone on LinkedIn to introduce you to a perspective employer. Try following that person on Twitter and engage with them by commenting on their tweets or re-tweeting their content. Once you have established a dialog on Twitter you have a compelling reason to connect on LinkedIn. Remember, following someone on Twitter is considered flattery.
Better choice for a stealth job search
If you are employed and concerned that your boss will notice your activity on LinkedIn, go under the radar by using Twitter to network and engage with others who can help you in your job search.
Brand building tool
Twitter is a great choice for showcasing your brand. Tweeting about relevant career related topics and commenting on other’s tweets provides the perfect platform to promote your brand, and gain the attention of recruiters and employers.
Get a jump on job postings
Companies and recruiters will often post jobs first on Twitter because it is quick, easy and free. This allows you to get immediate access to newly posted jobs. Check out www.TweetMyJobs.com and see what you can find.
Twitter is a much more relaxed forum to network with others than LinkedIn. If you are in a job search you will want to incorporate Twitter with LinkedIn for its accessibility features and research capabilities. Follow us on Twitter and Facebook.